CRM stands for Customer Relationship Management. It's a category of integrated, data-driven solutions that improve how you interact and do business with your customers. CRM systems and applications are designed to manage and maintain customer relationships, track engagements and sales, and deliver actionable data-all in one place.
CRM tools make the customer-facing functions of business easier. They help you:
|Centralize customer information.|
|Automate marketing interactions.|
|Provide business intelligence.|